Turn the ‘disruption’ from local downtown events like Alive After Five, Hog
Happenin and Apple Festival to your advantage by using these tips to increase
your customer base
Happenin and Apple Festival to your advantage by using these tips to increase
your customer base
Encourage customers to enter a drawing for a door prize.
Once customers have filled out the entry card, you can use the information to send out promotional mailings
Give out “bounce back” coupons.
These coupons have an expiration date within a short time frame allowing you to determine the success of the event.
Wash windows and open doors; sweep the curb and walkways directly in front of your building
Dress up window displays and merchandising with the events theme
Create a fun atmosphere in your store by creating activity. Event patrons are more likely to visit a busy store.
Offer to hold customers’ purchases so they will not have to carry the bags around all day.
Have a sidewalk sale
Giveaway samples or promotional items
Give out “bounce back” coupons.
These coupons have an expiration date within a short time frame allowing you to determine the success of the event.
Wash windows and open doors; sweep the curb and walkways directly in front of your building
Dress up window displays and merchandising with the events theme
Create a fun atmosphere in your store by creating activity. Event patrons are more likely to visit a busy store.
Offer to hold customers’ purchases so they will not have to carry the bags around all day.
Have a sidewalk sale
Giveaway samples or promotional items
